02
Production
How to Make a Promotional Video That Earns Attention
A practical creative process for turning one business objective into a focused, watchable promo.
7 min readRead ↗
Faramir Insights
Better thinking.
Better films.
Practical guidance for brands and teams making decisions about video strategy, production, editing and AI.
01
The Four Videos Every Growing Business Needs
Match the right video to each stage of the customer journey—from first attention to lasting loyalty.
Read the article ↗The journal
Ideas you can
put to work.
03
AI & Post
AI Can Speed Up Video Editing—But It Cannot Replace Judgement
Where AI genuinely improves post-production, and where experienced creative decisions still make the difference.
6 min readRead ↗
04
Storytelling
A Great Explainer Video Chooses Clear Over Clever
Research, script and visual structure that make a complex product easy to understand and remember.
5 min readRead ↗
05
Social Content
Design Social Video for the Scroll—and for Sound Off
Hooks, captions and platform-native versions that protect your message in a distracted feed.
5 min readRead ↗
06
Collaboration
How to Work With a Remote Video Team Without the Friction
A clear production workflow for international teams, distributed stakeholders and fast feedback.
6 min readRead ↗
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